Deutsche Telekom

MWResearch accompanies the Number One of the German market and its brands T-Mobile, T-Home, T-Online, T-Systems and Telekom-Shop: From focus groups to continuous performance measurement of communication approaches and finalised advertisements to estimating the potential and optimising tariff models.

Vapiano

Vapiano is an international enterprise specialised in the light Italian pasta cuisine, à la minute and menu, in a self-serve concept where customers use a "chip card" to personally order their food or drinks from the bar or from the individual fresh pizza, pasta or salad stations. With this new innovative technology, Vapiano is going to change the way restaurants do business!

MWResearch advises and supports Vapiano in the pricing strategy of its menus both in Germany and abroad.

Bahlsen

For more than 100 years Bahlsen stands for enjoying delicious biscuits. Bahlsen is market and quality leader in the German biscuit business. MWResearch has been helping Bahlsen in refining its product range during the past 20 years: from development, positioning to launching of new products through tailor made research designs.

Ciba Vision

CIBA VISION was founded to help people to be able to enjoy one of the most precious gifts of life: healthy vision. CIBA VISION is a company of Novartis AG, a worldwide leader in the health sector.

MWResearch supports and advises VISION CIBA nationally and internationally in image, concept and communication research.

Beiersdorf AG

Beiersdorf AG is a manufacturer of such well-known brands as NIVEA, Eucerin, atrix, Hansaplast, Labello, Florena and tesa.

For over 20 years MWResearch has accompanied BDF with market research and marketing consulting for successful brand management, both nationally and internationally. The methodical portfolio includes the following approaches: product tests, fragrance testing, package testing, price testing, handling tests, copy tests, trade research, employee surveys, with individually customised design and analysis.

Starbucks

The Starbucks Coffee Company is the world's leading supplier, roaster and marketer of specialty coffee with over 14,400 coffee houses in Latin America, North America, Europe, the Middle East and the Asia Pacific region.

MWResearch supports Starbucks in the field of research with usage & attitude tests.

Japan Tobacco International

JTI - Japan Tobacco International includes the international tobacco business of Japan Tobacco Inc., the world's third largest company in the tobacco industry. JTI’s brand portfolio includes CAMEL, WINSTON and MILD SEVEN, three of the five most popular cigarette brands in the world, as well as other popular brands such as Benson & hedges, silk cut, LD and glamour.

MWResearch has been supporting JTI for many years in brand management and portfolio development at national and multinational level. A selected team of experienced researchers and market experts guarantees successful consulting services and works with partner institutions in a global network in order to coordinate multinational projects.

Krombacher

The Krombacher Brauerei is one of the largest private breweries in Germany with an output of approximately 6.4 million hectolitres (2008). Krombacher Pils is best-selling pilsener beer brand in Germany. Krombacher has the trademark rights for Schweppes in Germany and Austria.

MWResearch supports Krombacher in the development and optimization of product concepts and packaging, such as Krombacher Wheat Beer, CAB and Schweppes.

Theo Müller Group

The Theo Müller Group is one of the most modern and fastest growing dairy companies in Europe. It combines extensive expertise relating to the processes of milk processing.

The group includes subsidiaries with strong stand-alone brands such as MÜLLER MILK and WEIHENSTEPHAN.

MWResearch accompanies the Theo Müller Group and many of their products and brands by sensory tests for continuous quality assurance, optimisation and development of new prodcts.

Estée Lauder

For many years MWResearch has been helping Estée Lauder facilitate national and international projects.

Together with a global network of specialized partners we test products, concepts and consumers’ usage & attitude of a wide portfolio such as cosmetics, facial, body and hair care. The focus of our tests is on both product development and improvement.

Staples

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Staples

Staples is the largest office market chain in the world, with nearly 2,200 branches in 27 countries on five continents. Approximately 91,000 employees worldwide generate sales of $ 23 billion every year.

MWResearch's consulting includes both quantitative and qualitative research on image, communication, marketing concepts, employer branding, and customer surveys.

The Yellow Pages

The Yellow Pages publishers offer their users diverse information on professionals and freelancers of a respective business sector. Thus the Yellow Pages publishers allow an extensive and continually updated overview of the range of products in different industries.

MWResearch's team of media experts support the Yellow Pages through baseline surveys and ad-hoc studies about user needs and behaviour, as well as visibility and image topics. Moreover, the research partnership also includes continuous monitoring of advertiser satisfaction.

Ritter

Ritter Sport stands for nearly 100 years of successful family business in the chocolate sector. The family business has developed into an internationally-successful business and is present in some 90 countries around the world as a trade mark.

MWResearch supports Ritter Sport in its product and recipe development, with particular focus on sensory product tests.