Welcome at MWResearch.
We provide you with advice in all questions and matters of qualitative and quantitative market research. Our team will not only assist you in analysing the possibilities of your brands, products and services. We will also help you discover new opportunities with your portfolio.
Independent. Owner-managed. Since 1964.
Market Research & Consulting
Our services go beyond those of a market research institute. For us research results are the basis for further analyses that unlock new market potential for you, your company and your brands.
Tradition & Vision
We look back with pride on almost 50 years of tradition in research and development of new methods and techniques that allow us to serve you even better.
National & International
Our clients are well-known German and international companies. Accordingly, we research and advise both nationally and internationally. In our projects we follow the maxim “all from a single partner” - regardless if we work alone or with our numerous trusted partner institutes. That makes life easier for you as we will always provide you with full service through a single point of contact.
Offline, Online & Mobile
Basis for our work are a well-founded and comprehensive methodical know-how and the use of classic, contemporary and future-oriented research tools (offline, online and mobile research).
Our style: Partners in dialogue.
Our values: Trust, enthusiasm and purposefulness.
Our maxims: Your success and satisfaction!
Facilities & Cooperation
The quality standards applied to fieldwork determine the reliability of its results. For MWResearch, quality control consists of training interviewers, monitoring completed questionnaires for accuracy, and regular advanced training in techniques and methods in market research.
After every test, the interviewers undergo a performance assessment. Our own quality standards are based on Quality Codes and Guidelines set up by the European Society for Opinion and Marketing Research (ESOMAR).
Our field facility infrastructure ensures reliable results:
- Central fieldwork department in Hamburg
- Dedicated test studio with permanently employed supervisors in Hamburg
- Rooms for one-on-one interviews and group discussions
- Additional discussion room in living room atmosphere for mini groups and expert circles
- Modern audio/visual technology
- Simultaneous translation facilities
- One-way mirrors
- Kitchen settings for product tests
- 20 CAPI places
- CATI-sudio for recruitment and telephone interviews
- National interviewer staff centrally coordinated from Hamburg
- Long standing cooperation with national and international studio partners and field institutes
- Continuous partnership with renowned online panels
- In-house programming and analysis of CAPI-, CATI-, online- and mobile projects
- Methodical cooperation with analysis-experts and universities, e. g. for conjoint analysis
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