Purchase decisions depend on the product or service offer’s complexity and the involvement of the consumer.
We analyse and identify with proven offline and online conjoint analysis tools that allow you to optimise your offers while also pinpointing on what your communication in the market should focus on. We'll advise you with the right approach based on the complexity of the offer and the involvement of the consumer.
- Adaptive Conjoint Analysis (ACA)
- Choice-Based-Conjoint (CBC)
- Information Display Choice-Based-Conjoint (ID CBC)
- Advanced Hierarchy Processing (AHPlab)
- Decision Revealer