With classic product test approaches for in-hall or in-home and other, specialised tools, such as

• SensUp ^®, an M.E.S.-based sensory test method (Magnitude Estimation Scaling), which renders a highly differentiated measuring of the performance, strength and liking of sensations.
• InsightsLounge, in which the use phase is accompanied by a blog or chat to get direct insights into the user experience. Further insights are generated in a subsequent moderated online forum where respondents are encouraged to exchange their product experience with others.